Since our launch in 2017, we have stood by our promise “reaching for the goodness”, this is what we believe in. Enhancing the quality of life for our consumers by delivering quality products and exceptional service to our business partners. We are an international consumer goods company (FMCG) with an established range of brands across Africa, Middle East, Europe & Americas in a short span of time. As a subsidiary of world-renowned HSA Group, building trust and long heritage is the core of our business values. Our sense of responsibility towards the community has led us to source our products from our Group companies and third party factories equipped with the latest manufacturing technologies with ISO, HACCP, SAP, and GMP certifications.